You already understand that video advertising is crucial in 2015 and beyond for business success. There’s no doubt that video content is the easiest way to get your message heard.
If you’ve decided to take the plunge and start a video marketing campaign, now is the time to start planning your video content, but before you jump in, there are a number of things that you should contemplate first:
1. Who is Your Audience? – Knowing your audience can help you decide not only what content you need to be creating, but also the location, style and tone of your videos.
2. What Kind of Content Should You Create? – Your selection of content will depend on your own industry, however a fantastic spot to begin is to film answers to your Frequently Asked Questions. Having these questions asked frequently to you and your staff will not only save you time, but also give a reason for people to visit your website as they know the answers to their questions will be answered in an easy to follow video clip.
3. Why should I employ a professional? – These days almost everyone has access to a webcam or smartphone of some kind, and that means you’d be forgiven for believing that you can simply DIY your video marketing content. The truth is that just because you can DIY doesn’t mean you should. A DIY video is not going to depict your business in the right light, it can make your business look amateur.
If you’d like your brand to be professional, credible and worthy of respect then a professional video production company is the only way to go.